BRAND STORY

Inspired by colors and cultural diversity during worldwide trips, Alegria’s handmade jewelry are exclusive pieces that instill confidence, classiness and sexyness. 

Alegria brand values ethnic diversity and above all originality. The path to a confident attitude guides the brazilian artisan Alessandra Givens to create exclusive handmade jewelry with colorful beads resulting in an unexpected mix match. Each piece is unique and is made from hand picked high quality materials. Along with several  materials and beads, natural gemstones and wood beads bring life to these special artisan designed collections that make a statement and livens up any urban wear.

Alegria Handmade Jewelry

In some moments of my life, I had to put this passion aside to give room to other passions: salsa dancing, travel and bodybuilding. These passions gave me so much inspiration that in 2018 I decided to express them in the best way I knew and Alegria was born. 

Alegria Handmade Jewelry

Alegria was born from a long time passion of mine. It all started in Rio de Janeiro - Brasil, when I was in the seventh grade and a school friend and I would create hand made jewelry to sell to our friends. Being born into a family of “gypsies”, I moved around a lot and was exposed to many different cultures and traditions that inspired me. The jewelry I make has always been that one place where I poured all of my experiences to share my vision of the world. 

Alegria means joy in Portuguese and this represents the brand’s mission. All of the natural stones, wood and materials used in every piece are a reflection of the colorful landscapes and unique cultures from all the different countries that I visit. Each piece is exclusive due to their limited amount. Every piece is a statement by itself and the flexible and easy to use pieces are made to fit any lifestyle. 

I hope you receive the joy I feel with every piece that I create. 

Much love,

Ale Givens.